Benjamin Pollock's Toyshop
BRAND IDENTITY / GRAPHIC DESIGN / ILLUSTRATION
An independent boutique toyshop in the heart of London's Covent Garden, Benjamin Pollock's has been selling toys and games for over 100 years.
Working directly with the owner to direct and design a new identity. I was initially approached to design a new online store for the toyshop. After completing an audit of the marketing collateral a brand refresh was commissioned. A bold and playful identity inspired by the Harlequinade theatre.
Implementation
• Brand identity
• Logotype
• Website
• Social media graphics
• Packaging design
• Stationery
• Brand identity
• Logotype
• Website
• Social media graphics
• Packaging design
• Stationery
